PUMA approached us to direct and execute a 3D launch campaign for a new release of shoes created in collaboration with Pokemon. By partnering with WTTR Studios, they were able to leverage the endless possibilities of 3D to bring the shoes to life in animations and simulations themed around the shoe designs.
Environment and Story line Ideation
3D Shoe Scanning (Photogrammetry)
3D Shoe retopology, modeling, and surfacing
Environment design and creation
Environment look development and lighting
Shoe animation, simulation
Rendering, compositing and post production